10 Marketing Tips for Landscaping Businesses
Make sure your great service gets the recognition it deserves. Marketing isn’t all about flashy photos and big budget TV ads. Often the smaller details are what make an impact on business growth. You don’t have to be a marketing professional to make your business stand out among the competition. Just follow these 10 easy marketing tips and take better advantage of your business opportunities!
1. Outfit Your Crew with Company Shirts
When your crew has your business name, logo and contact info (website or phone number), they become
walking advertisements for your business! They'll also look even more professional.
2. Leave Yard Signs
Signs are a terrific way to promote your business. It not only gives others in the area your contact
information, it also showcases the quality of your work. Ask your customers if they would allow your
crew to place a discreet sign in their yard near the curb. You can offer discounts on landscaping
services if they hesitate.
3. Leave Flyers
Create a simple flyer with your business information (website URL, phone, address, list of services,
rate information, etc). When your crew completes a job, have them place the flyer on the door of nearby
neighbors.
4. Create Business Cards
One of the easiest ways to promote your business is to create business cards for your crew. Include
basic information about your business on the card. Now, when someone asks your crew what services you
offer and what your rates are, they can always hand that prospective customer a card.
5. Trailer Signage
If your truck and trailer don’t have the name and contact info of your business, that is wasted real
estate! Whether your crew is on the road or parked for a job, make sure their vehicle gives all
passersby a way to contact you.
6. Improve Your Website
Some businesses have great websites. Others don’t have a site at all. Wherever you are on that spectrum, you should give your business site another close look. When customers need a landscaper, more and more people start with an Internet search. Make sure your business is visible to Web searches. And if not, consult a professional for ways to improve your Internet presence.
7. Get on Social Media
Creating a business profile on social media sites, like Facebook, is a great and cost-effective way to reach out directly to potential customers. You can showcase photos of your recent jobs and expand your customer base.
8. Get on Service Site Listings
Online reviews are extremely important to potential customers. Online services sites, such as Angie’s List® and Yelp® allow users to leave reviews for local businesses. Your potential customers will likely use sites like these to find the best service. Make sure your business is on these sites and that your feedback is positive!
9. Put in a Local Ad
Advertising is what most people think of when they think about “marketing.” While not the most important way to create awareness, advertising is still an effective tool in your marketing arsenal. Contact your local newspapers and television station to find out their advertising rates. They might be lower than you think.
10. Create Customer Referral / Rewards Programs
Why should you have to do all the marketing work? If you have a good relationship with your customers, give them an incentive to spread the word to their family, friends and neighbors. If they refer new customers to you, give them a discount on their service. Also, to keep existing customers loyal, create a rewards program that gives them a discount the more they use your services.
